ADAPTACIÓN CULTURAL DEL MODELO FORRESTER 4.0: MEDICIÓN DE MADUREZ DIGITAL Y RENDIMIENTO FINANCIERO DURANTE LA PANDEMIA DE COVID-19
Lyanne Gabriela
CULTURAL ADAPTATION OF THE FORRESTER 4.0 MODEL: MEASURING DIGITAL MATURITY AND FINANCIAL PERFORMANCE DURING THE COVID-19 PANDEMIC.
Tema madurez digital
Tema COVID-19 Pandemia
Tema e-commerce
Tema rendimiento financiero
Tema digital transformation
Tema digital maturity
Tema COVID-19 pandemic
Tema e-commerce
Tema financial performance
Descripción Este artículo presenta la traducción oficial y adaptación cultural del instrumento de Madurez Digital 4.0 de la firma Forrester, adicional, se consideraron otras variables como el rendimiento financiero en época de crisis pública, como lo fue el COVID-19. El instrumento fue diseñado para identificar la relación entre el índice de madurez digital y el rendimiento sobre activos (ROA) moderado por el efecto del COVID-19. Esta adaptación se logró mediante la revisión de literatura previa, investigación científica e información obtenida de empresas minoristas panameñas. Se realizaron pruebas piloto para probar la confiabilidad y validez del instrumento, obteniendo un coeficiente alfa de Cronbach de .928. Los resultados sugieren que el instrumento adaptado es eficaz para evaluar la madurez digital en esta región y evaluar su relación con el rendimiento financiero.
Tipo info:eu-repo/semantics/publishedVersion
Identificador 10.55946/latitude.v1i21.269
Fuente Latitude; Vol. 1 Núm. 21 (2025): Vol. 1 Núm. 21 (2025): Latitude: Revista Multidisciplinaria; 31-52
Fuente 2644-4038
Fuente 2644-4038
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